Tourism Forum Meeting

Meeting held on 2 Feb 2017 at 16h00 – 18h45 @The Harvest Centre

  • Welcome to Denis Goldberg, our patron;  to Roberto Quintus, our very proactive ward councillor; to our VIP members and to Portia Msamo, our new Communications Officer (portia@houtbaypartnership.co.za)
  • Tourism street signage progress – acheterdufrance.com Pauline van der Spuy, Head : Strategic Tourism Infrastructure Development, Tourism Department, CoCT indicated that resources are available to inspect recommend signage locations, and Fuad Peters in consultation with Anthony Stroebel and Debbie Zacharias will work together to provide Pauline with the information about proposed signage by end Mar, and this deadline was achieved.
  • Impilo Yethu Homestays project progress  – Ashley Newell, HBP, Project Coordinator – please see update report annexure 1. Successfully launched.
  • Hangberg Zero Waste cleaning pilot project– Bronwen Lankers-Byrne, MD, Thrive – pilot study involving 200 households well underway and apart from hygiene and recycling objectives, clean streets will create good impressions on visitors.
  • Micro Business Opportunities winnersare Karbonkelberg Hikers, led by Brent Thomas and Tours of Hope led by Phila Nogwavu.  Francois Viljoen of Open Africa to manage the implementation of the R50,000 marketing packages and organise mentoring; project launches May 2017
  • Hangberg tourism presentation by Marita Engels, MD, Rainbow Health. Integrating social and economic activities, very compatible with the objectives and values of HBTF. We wish to discuss how we can contribute to each other’s objectives.
  • Communications Strategy
    • HBTF values – annexure 2
    • Positioning proposal; Tanya Blacher, voluntary PR consultant, HBP – annexure 3.  Adopted by the Forum as the official positioning strategy and in particular, look at slide entitled “How we will deliver our strategic objectives”.  The challenge is to establish implementation strategies for each of the key components and to prioritise the various actions in the context of the overall strategy.  This will lead to plans to raise additional funds for specific projects.
    • Next Steps – branding and communications – Discussions underway to secure expert voluntary advisors
    • Hout Bay Tourism Forum home page on Hout Bay Partnership website to be established by Portia Msamo & Tanya Blacher
  • Oral history initiative, Department of Cultural Affairs & Sport – Lot of interest and willingness to work with the Dept and discussions are underway
    • Various queries including;
      • do we want to deal with oral stories from outside the Hout Bay region as many residents originated from other areas
      • how long should a resident have resided in Hout Bay to qualify as a potential interviewee
      • will the interviews be conducted in the appropriate home language
      • what will happen to the information once collected
      • what’s involved in the certification process
    • Hout Bay Event marketing strategy –  annexure4
      • The three strategic components of HBTF marketing strategy are;
        • Development of tourism routes
          • The two entrepreneurial projects do relate to the routes planning and the next stage is to formulate pragmatic approached to establishing routes in Hangberg and IY
        • Establishing an effective communication strategy
          • Deon van Schalkwyk is investigating potential professional consulting advisors
        • Promoting selected events to encourage visitors to stay longer and to boost out of season business
          • Terry Murphy will initiate various consultations
        • Date of next meeting: Thursday 15 June 16h00-18h30 at The Harvest Centre